This module equips candidates with practical guidance to achieve excellence in digital service management, aligned with ITIL guidance. It focuses on aligning people, processes, and technology to manage services across the full lifecycle, supporting resilience, responsiveness, and improved customer satisfaction.
Core Themes
- A unified approach to product and service management, with a primary focus on service-related activities
- End-to-end digital product and service lifecycle management
- Alignment of service activities and initiatives with business value and outcomes
Benefits
- Enables organisations to apply ITIL principles across incident, request, problem, change, and continual improvement practices, improving reliability, resilience, and measurable value delivery
- Helps break down silos by aligning service delivery with business objectives, leveraging automation, and supporting continual improvement
- Positions service management as a strategic, tactical, and operational enabler, linking investment decisions directly to business outcomes

Learning outcomes
After taking this course, you will have a thorough understanding of:
- The key concepts of digital products and services
- The scope, purpose, benefits, and challenges of the ITIL Product and Service Lifecycle Model
- How the value chain activities support the lifecycle
- The purpose, steps, roles, outputs, CSFs, metrics, and recommendations for each activity
- How management practices enable value chain activities
- How operating models and value streams support digital service management
- How AI, automation, PRINCE2, and DevOps enhance lifecycle delivery.
Who should attend
- Service management and service delivery professionals
- Product and digital delivery roles
- Architecture and service design roles
- Software and application development teams
Course contents
- Foundation recap and digital products and services overview
- Discover
- Design
- Acquire
- Build
- Transition
- Operate
- Deliver
- Support
- The ITIL Product and Service Lifecycle
- ITIL and other Frameworks
Inclusions
All participants will receive:
- E-COPY: Comprehensive Course Workbook
E-materials are provided by default with the option to purchase hardcopy materials for an additional cost.
- E-COPY: Official ITIL Service Textbook
- Practice Examinations
- ITIL Service (Version 5) Certificate Exam Voucher
- Post Course Support