This module provides candidates with guidance to innovate and co-create value through digital products, aligned with ITIL guidance. It offers practical direction to help align people, processes, and technology to navigate the complexity of the product lifecycle and ensure products deliver measurable value aligned with business goals.
Core Themes
- A unified approach to product and service management, with a primary focus on product-related activities
- End-to-end digital product and service lifecycle management
- Alignment of product initiatives and activities with business value
Benefits
- Enables delivery of sustainable, high-impact digital products by integrating product development and delivery activities
- Reduces silos, supports alignment with evolving business needs, and enables a culture of velocity, innovation, agility, and value creation
- Applies ITIL principles across business analysis, product design, software development and management, testing, release and deployment, and continual improvement practices
- Positions integrated product and service management as a strategic, tactical, and operational enabler that aligns investment with outcomes

Learning outcomes
After taking this course, you will have a thorough understanding of:
- The key concepts of digital products and services
- The scope, purpose, benefits, and challenges of the ITIL Product and Service Lifecycle Model
- How the value chain activities support the lifecycle
- The purpose, steps, roles, outputs, CSFs, metrics, and recommendations for each activity
- How management practices enable value chain activities
- How operating models and value streams support digital product management
- How AI, automation, PRINCE2, and DevOps enhance lifecycle delivery.
Who should attend
- Product and digital delivery roles
- Service management and delivery roles
- Architecture and design roles
- Software and application development teams
Course contents
- Foundation recap and digital products and services overview
- Discover
- Design
- Acquire
- Build
- Transition
- Operate
- Deliver
- Support
- The ITIL Product and Service Lifecycle
- ITIL and other Frameworks
Inclusions
All participants will receive:
- E-COPY: Comprehensive Course Workbook
E-materials are provided by default with the option to purchase hardcopy materials for an additional cost.
- E-COPY: Official ITIL Product Textbook
- Practice Examinations
- ITIL Product (Version 5) Certificate Exam Voucher
- Post Course Support